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Hello, I'm Ruch
ツ Hello, I'm Ruch
i’m ruchika Rao
i’m an art director and designer working in branding, music, film and culture.
i’m especially interested in the bit before the designing starts: finding the story, the mood, the weird little detail that gives something a personality.
outside of work, i’m usually in a film or music rabbit hole, playing Total Battle or planning my next trek.
tldr; i make things look good, but more importantly, i like figuring out why they should look that way in the first place.